Plant Based Food Logo and Brand Identity through illustration
This project involved the development of a bold and personality-driven brand identity for Chez Munchez, a plant-based treats company operating in a competitive food market. I created a distinctive visual world built around quirky custom illustration, playful typography, and a vibrant colour palette, ensuring the brand felt authentic, contemporary, and instantly recognisable. The illustrations were designed to give the brand its own voice: expressive, fun, and character-led, while maintaining clarity across packaging, digital content, and promotional materials. The identity was extended through animated brand elements, adding movement and energy to social media and marketing campaigns. The result is a cohesive, illustration-led brand that stands out on shelves and online while staying true to its values and personality.
