Traceless Brand Identity
This project involved the development of a complete brand identity for Traceless – Innovating Forestry, an Irish sustainability startup tackling plastic pollution through fully biodegradable tree support systems. I created a modern, environmentally focused visual identity designed to communicate both innovation and impact within the forestry and climate-tech sector. Central to the identity is a distinctive logo that merges product and purpose in a single, recognisable mark. The icon takes the form of a leaf, symbolising growth and sustainability, while being constructed from the same rounded-rectangle shapes used in Traceless’s tree protectors. This direct visual link between product and identity ensures the brand is immediately recognisable, modern, and meaningful.
The wider identity system combines confident typography, natural yet contemporary colour palettes, and clear messaging to translate a technical product into an accessible brand story. The branding was designed to scale across brand guidelines, pitch decks, marketing materials, social media design, explainer graphics, and print collateral, supporting both investor engagement and public-facing communication. The result is a sustainability-led brand that balances eco-innovation with practicality, positioning Traceless as a credible, future-focused force in environmental design and forestry.
