Atim Cluster
This project involved the strategic development of a multi-brand identity system for ATIM Cluster, including the sub-brands Polymer Connect, DreamBig, and Manufacture Excellence. I created distinct yet connected visual identities for each, carefully aligning colour palettes, typography, and brand elements to ensure consistency with the parent brand while allowing each sub-brand to maintain a strong, recognisable presence.
The identity system was extended across carousel templates, social media templates, social media design, explainer video production, pull-up banners, business card design, letterhead design, report design, and in-house brand development tools, ensuring seamless application across digital, print, and event environments. The result is a scalable, flexible brand framework that supports internal teams while strengthening ATIM Cluster’s overall brand presence across platforms and communications.
