The Big Pet Project
This project focused on the brand identity and illustration system for The Big Pet Project TV series, creating a playful, recognisable visual world designed to appeal to children, families, and pet lovers. I developed the logo design, illustration style, colour and typography system, and overall look and feel, building a flexible brand toolkit that could be used consistently across broadcast graphics, print, and digital platforms. The identity balanced warmth, humour, and clarity, allowing editors, designers, and production teams to easily apply the brand across set pieces, promotional materials, merchandise, and on-screen assets. This branding phase laid the visual foundation for all later motion and animation work on the series.
Other Concepts Delivered
